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Topic: Art Outsourcing

What to Look for in a Game Art Outsourcing Partner (That Most Studios Overlook)

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When you’re under pressure to hit deadlines, control costs, and still make something beautiful, outsourcing your game art sounds like a no-brainer. But picking the wrong partner? That’s how games end up looking inconsistent, delayed, or just... off.

Most studios focus on the obvious - portfolios, rates, and timelines. But if you’re serious about quality and reliability, there are a few critical factors most producers completely overlook.

Let’s break them down - and we’ll share how we’ve built our pipeline at Fierce Guppy Game Labs to avoid these exact pitfalls.

1. Time Zone Compatibility Isn’t Just a “Nice to Have”

You don’t want to wait 24 hours for a response to a simple Slack message - especially when the build’s on fire.

What to look for:

  • Overlapping working hours
  • Project managers available during your workday
  • Clear escalation paths

At Fierce Guppy:
We run U.S.-based project management with offshore production. That means you get responsive, native-English communication without paying senior U.S. artist rates for every sketch.

2. They Should Understand Games - Not Just Art

Plenty of outsourcing firms can make pretty pictures. But are those assets usable in Unity? Are they optimized for mobile? Do they fit the gameplay?

Ask this:

  • “Do your artists understand Unity or Unreal constraints?”
  • “Can you work within our existing art style and file structure?”

At Fierce Guppy:
We’re game devs first. Everything we deliver is production-ready and tested in engine - not just pretty portfolio bait.

3. Their QA Process Shouldn’t Be an Afterthought

Revision loops are expensive - in time, money, and morale. Without an internal QA step, you become the QA.

Ask for:

  • Their art review checklist
  • How they handle feedback cycles
  • Whether leads do spot checks

How we do it:
Our team leads review everything before it hits your inbox. We’ve got a built-in QA pass to catch mismatched resolutions, naming conventions, and wonky exports.

4. Look for Partnership, Not Just “Task Fulfillment”

Outsourcing works best when you treat your partner like an extension of your team - and they do the same.

Warning signs:

  • They never ask questions
  • Everything feels transactional
  • You’re always having to chase them for updates

Fierce Guppy’s approach:
We plug into your Slack, your sprints, and your goals. When your success is our success, we’re all-in.

5. A Hybrid Model Gives You the Best of Both Worlds

The old binary - cheap but slow offshore teams vs expensive but reliable Western studios - is outdated.

The new standard:
A hybrid model that combines offshore production with U.S.-based project management, accountability, and insurance.

What we offer:
At Fierce Guppy, we blend affordable global talent with U.S. oversight. You get predictable pricing, clear communication, and assets that are ready to ship - on time.

TL;DR: Here’s Your Outsourcing Checklist

✅ U.S. time zone availability
✅ Game dev experience (not just art skills)
✅ Built-in QA and file prep
✅ Collaborative mindset
✅ Hybrid structure for cost + quality balance

Need a Reliable Game Art Partner?

We’ve helped studios like yours deliver on tight deadlines without sacrificing quality or sanity. Whether you need UI, characters, or environments, we’ve got your back.

👉 Get in touch with Fierce Guppy Game Labs - or grab a free consultation to see how we can plug into your next project.

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